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From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
Focus on APAC

From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC

How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
Market Research & Insights Careers

Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success

How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.

Brian Fowler

Brian Fowler

Senior Executive Director at Insights Career Network

Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
Market Research & Insights Careers

Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler

From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.

Brian Fowler

Brian Fowler

Senior Executive Director at Insights Career Network

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When Better Models Meet Better Data, Insights Finally Becomes Actionable
Artificial Intelligence and Machine Learning

Partner Content

When Better Models Meet Better Data, Insights Finally Becomes Actionable

Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.

Brent Snider

Brent Snider

Managing Director of Global Business Development at Behaviorally

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The Greenbook Podcast

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Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook